Well, here are products not among the successful listed by Hartmut Esslinger (and also in his future released book titled ‘Design Forward’)
MacPhone
An unusual tablet-phone mix.
Didn't sell
1984
BabyMac
Harmut's “ticket for a voyage toward
a mysterious destination” .
1985
Snow White (concept)
Harmut stated this one would “reconnecting high-tech
design with classical american design statements”.
1982
Apple IIC
1885
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